Last weeks we showcased the fourth area of Expertise covered by the RESETTING project, concerning communication for businesses (SEO, SEM, WEB, Social Media), and then we introduced the service providers affiliated with the RESETTING consortium that your business can hire if you want to see improvement in that field.
Today we introduce the fifth of the RESETTING project areas of expertise, concerning Apps and software (CRM, ERP, smart management, Big Data, Data Analysis, Business Intelligence, HR).
In the tourism sector, this various types of software and applications are used to streamline operations, improve customer service, and make data-driven decisions.
CRM Software (Customer Relationship Management) is designed to help businesses manage and improve their relationships with customers and prospects.
In the tourism sector, CRM software can be used to personalize marketing campaigns, manage guest profiles, and improve customer service by providing tailored recommendations and offers, as it may help tourism businesses manage and analyze customer interactions and data, allowing businesses to better understand their customers’ preferences and behaviour.
ERP Software (Enterprise Resource Planning) is an integrated suite of applications that helps businesses manage various aspects of their operations, such as finance, inventory, procurement, and human resources. ERP systems provide a centralized database and real-time data access for efficient decision-making. Prominent ERP systems include SAP, Oracle E-Business Suite, and Microsoft Dynamics 365.
In the tourism sector, ERP systems can help manage reservations, track inventory and resources, and ensure smooth financial operations for hotels, travel agencies, and tour operators, as it integrates various aspects of a tourism business, such as finance, HR, inventory, and customer data, into a unified system. This streamlines operations and enhances efficiency.
Smart Management Software is a broad category encompassing applications that use smart technologies like IoT (Internet of Things) and AI to enhance the efficiency of various business processes. Examples include smart supply chain management, energy management, and facility management systems.
In the tourism sector, smart management software can help improve guest experiences by providing smart room controls, energy-efficient solutions, and real-time tracking of transportation services.
Big Data Software is used to store, process, and analyze large volumes of data that traditional databases cannot handle. Technologies like Hadoop, Spark, and NoSQL databases are commonly used for Big Data processing.
In tourism, Big Data and data analysis are used for demand forecasting, pricing optimization, and tailoring marketing strategies based on data-driven insights. Such tools are crucial for tourism businesses to collect and analyze large volumes of data from various sources. This data can include customer preferences, booking patterns, weather conditions, and market trends.
Business Intelligence Software (BI) enables businesses to turn data into actionable insights through reporting, data visualization, and dashboards. Tools like Tableau, Power BI, and QlikView are widely used for creating interactive reports and data visualizations.
In the tourism sector, BI software can be used to track key performance indicators (KPIs), such as occupancy rates, revenue per available room, and customer satisfaction, to make timely adjustments.
HR Software (Human Resources) is designed to streamline HR processes, including recruitment, employee management, payroll, and performance appraisal.Some HR software solutions include Workday, BambooHR, and ADP.
In tourism, HR software is essential for managing a diverse workforce, including hotel staff, tour guides, and travel agents. It helps streamline HR processes and ensures compliance with labor laws and regulations.
These software and applications play a vital role in the tourism sector, helping businesses deliver better customer experiences, improve efficiency, and make data-informed decisions in a highly competitive industry.
If you are interested boosting any communication aspect that we just talked about, there are many service providers affiliated with the RESETTING consortium that can be hired to assist you, and we will introduce them next week!